On the afternoon of January 20, co-sponsored by the School of Sociological and Political Science of Shanghai University and the Social Science Academic Press(SSAP), and co-organized by the Institute of Economic Sociology and Multinationals（IESM）of Shanghai University and the editorial board of Political Anthropology Review, the "Special Issue on Overseas Ethnographies of Economic Sociology and Enterprises" of Political Anthropology Review (18th Series) was held. The launch was held at the School of Sociological and Political Science of Shanghai University, and was synchronized with a live broadcast on the Wechat channel "Sociological Thinking"（社会学之思）.
The conference was hosted by Prof. Liu Yuzhao, Director of the IESM. Liu Deshun, Secretary of the Discipline Inspection Committee of the Social Science Academic Press and Huang Xiaochun, Dean of the Sociological and Political Science of Shanghai University respectively delivered speeches. Prof. Liu Shiding of the Department of Sociology of Peking University, Prof. Shen Yuan of the Department of Sociology of Tsinghua University, Prof. Xu Wei of the Institute of African Studies of Zhejiang Normal University, Mr. Zhou Zhenbang, Chief Strategy Officer of Beijing ZhongkaiHuatong Group Co., Mr. Cheng Feng, General Manager of Shanghai Synergy Culture & Entertainment (Group) Co., Mr. Ma Wenjun, President of China-Europe Culture, Art and Sports Association and Assistant Mayor of Velence, Hungary, Ms. Chen Ying, Editor and Reviewer, Vice President of PiShu（皮书）Branch of Social Science Academic Press, Prof. Tao Qing, Editor-in-Chief of Political Anthropology Review, and other experts and scholars from domestic and foreign colleges and universities and a number of industries, as well as journalists of The Paper（澎湃新闻）, Guancha.cn（观察者网）, Sixth Tone, and other more than 30 people participated in the offline launching conference as guests. The online live broadcast received enthusiastic attention and participation from the public.
《政治人类学评论》（Political Anthropolpgy Review）是上海师范大学马克思主义37000cm威尼斯作为“主办单位”、北京大学国家治理研究院（教育部人文社科重点研究基地）作为“支持单位”的国内第一份政治人类学专业的学术集刊，旨在紧扣“权力—权利”互动博弈逻辑，运用田野调查、民族志文本撰写和扎根理论提炼等“三位一体”的扎根理论方法论，展开交叉跨学科综合性研究。本辑共五篇文章，“名家访谈”栏目，通过对北京大学社会学系教授、上海大学经济社会学与跨国企业研究中心学术委员会主任刘世定先生的访谈，从学科建设角度，以人类学“口述史”方法深入研究了新政治人类学与经济社会学等不同学科，在学术自觉视角下探索中国知识自主体系的动因与历程，揭示出“田野调查”在当下社会科学现代化与中国化中的地位与作用。后面四篇文章以民族志的“深描”手法，深入研究“一带一路”倡议下我国企业“走出去”开拓海外市场（主要是非洲）过程中的文化适应与社会变迁等重大课题。
Political Anthropology Review is the first domestic political anthropology journal organized by the School of Marxism of Shanghai Normal University and supported by the Institute of National Governance Studies of Peking University (a key research base for humanities and social sciences under the Ministry of Education). It is the first academic journal specializing in political anthropology in China, aiming to closely follow the logic of the interactive game of "power-right", and to apply the " three-in-one " methodology of rooted theory, including field research, ethnographic text writing and grounded theory refining. The aim of the journal is to carry out cross-disciplinary research by utilizing the "three-in-one" methodology of field research, ethnographic text writing and rootedness theory refinement. This collection consists of five articles. The column "Interviews with Famous Artists" features an interview with Mr. Liu Shiding, Professor of the Department of Sociology at Peking University and Director of the Academic Committee of the Center for Economic Sociology and Multinational Enterprises at Shanghai University. From the perspective of disciplinary construction, the column examined deeply the motivation and history of China's intellectual autonomy system from the perspective of academic self-consciousness by using the method of anthropological "oral history" to explore different disciplines such as new political anthropology and economic sociology, and revealed the role of "field research" in the modernization and Chinese-ization of social sciences nowadays. It also reveals the position and role of "fieldwork" in the modernization and Sinicization of social sciences at present. In the latter four articles, the ethnographic "Thick description" approach is used to study in-depth the cultural adaptation and social changes in the process of China's enterprises going out to open up overseas markets (mainly in Africa) under the Belt and Road Initiative, and to explore the role of "field research" in the modernization and Chinese-ization of social sciences. Cultural adaptation and social change.
Liu Deshun, Secretary of the Discipline Inspection Committee of the Social Sciences Academic Press, and Huang Xiaochun, Dean of the School of Sociological and Political Science of Shanghai University, attended the conference and delivered speeches on behalf of the organizers. Mr. Liu Deshun introduced the development achievements of Social Science Academic Press in the publication of academic journals, and expressed his expectation for close cooperation between the press and the academic community of sociology, and expressed his congratulations on the publication and launch of this special issue. Mr. Liu Deshun pointed out that "the platform needs content, and the content itself is shaping the platform", and Social Science Academic Press has established a special full-text database for academic journals, which contains 402 kinds of journals and more than 2,800 episodes, with professional staff, rich content and perfect system. He also hoped that more sociologists would pay attention to and support " Sociological Thinking" as a platform for knowledge dissemination and information release.
Dean Huang Xiaochun pointed out that the release of the Special Issue on Economic Sociology and Overseas Ethnography of Enterprises in Political Anthropology Review (18th Series) not only reflects the growth process of the community of teachers and students in the School of Sociology of Shanghai University, who have in-depth theoretical concern, are not afraid of challenges, and overcome obstacles, but also shows that IESM is committed to promoting the contemporary Chinese society through field research in overseas sociology.
Afterwards, Prof. Liu Shiding, Prof. Shen Yuan, Secretary Liu Deshun, and Dean Huang Xiaochun unveiled the " Special Issue on Economic Sociology and Overseas Ethnography of Enterprises " of the Political Anthropology Review (18th Series), and then Prof. Tao Qing, Editor-in-Chief of the Political Anthropology Review, Ms.Chen Ying, Editor-in-Charge of the Series, Prof. Liu Yuzhao, Director of the IESM, and Associate Prof. Yen Jun, who is also the Co-Director of the IESM, and the authors of the special issue, including Wang Yuan-teng, Xiong Jian-ran, Le Peng-ju, Guo Xian-zhu, and Huang Jia-Xin, took pictures together to commemorate the launching of the new issue.
After the unveiling ceremony, Prof. Tao Qing, Prof. Liu Shiding, Associate Prof. Yan Jun, and Ms. Chen Ying introduced the special issue from different aspects, and shared their concepts and experiences of participating in the organization, creation, editing, and publication of the special issue.Prof. Tao Qing recalled the idea of academic self-awareness and interdisciplinary combination of innovation put forward by Prof. Liu Shiding in the interview of the special issue. Prof. Tao Qing pointing out that the integration of economics, sociology, political science and field research is precisely carried out in the context of interdisciplinary combination. Along this line of thought, Prof. Tao Qing reiterated the four elements and three mechanisms of the new political anthropology paradigm, which include: power, field, ethnography, and the grounded theory; and the three mechanisms include: the scientization of political science, the politicization of anthropology, and the writing culture by ethnography, on which he hoped that the future researchers would continue to promote the development of the new political anthropology.
Prof. Liu Shiding pointed out in his speech that the special issue reflects the latest research results and development direction of IESM with the support of the Journal of Political Anthropology Review and SSAP. Prof. Liu Shiding said that the research aim of IESM is to combine economics and sociology to jointly promote the development of the basic theories of economic sociology, and to explore an interdisciplinary theoretical paradigm with an international perspective in the field of economic sociology. Citing the sociologist Wallerstein's idea in "Open Social Science", Prof. Liu Shiding emphasized that history, anthropology, sociology, political science and economics are of great significance to the modern university, and the combination of interdisciplinary research in economics and sociology and overseas ethnography, such as this special issue, reflects the quest of academically conscious researchers to develop and innovate grounded theory in the core areas of the modern university.
On behalf of IESM, Associate Professor Yan Jun, as one of the authors of the special issue, introduced the origin and logic of the four ethnographic studies. Firstly, the study of "Cultural Cooperation and Win-win Interests" continues the idea of analyzing cultural and creative industries by using the dual game of "interests and norms" started by Le Pengju from his master's degree, and reveals the rich interactions among the government, enterprises and overseas society around the Chinese enterprises' overseas TV broadcasting projects. The study reveals the rich interactions among the government, enterprises and overseas society around Chinese enterprises' overseas TV broadcasting projects. Secondly, the report "Mutual Understanding and Acculturation in Intercultural Daily Life" is based on Zhang Chong's concern about Chinese enterprises' promotion of cash crop planting business in Africa, which reveals the interaction between the two parties in the process of business operation with insufficient trust, emotional disconfort and unequal rights. Third, the study " Getting out of the ‘Cognitive Trap’ in Cultural Conflict" comes from XiongJianran's long-term study on Chinese enterprises' handling of overseas assets, which analyzes the "bankruptcy" process of Chinese enterprises in their overseas subsidiaries. The study analyzes the "interest-norm" interaction between Chinese enterprises and overseas societies in the process of "bankruptcy" of overseas subsidiaries under the state of cognitive bias. Fourthly, the study " Emotional Adaptation and Interaction Strategies in the Transformation of Foreign Aid Identity" is based on Guo Xianju's field research on China's foreign aid to agricultural technology, which explores the subtle interaction process between aid donors and aid recipients in different relationship combinations, and suggests the influence of emotional adjustment mechanisms on the above process.
As the responsible editor of the special issue of this series, Ms. Chen Ying congratulated the publication and launch of the special issue. She pointed out that the past 2023 is the 10th anniversary of "One Belt, One Road", in which Chinese enterprises have gone out with both successes and failures. The four articles in the special issue present four representative cases of Chinese enterprises going out, which give Chinese enterprises that are going out or will be going out a reference and help them pay attention to the problems and bypass the dangerous pitfalls. This will help Chinese enterprises going abroad to pay attention to the problems and bypass the dangerous pits.
After the sharing of the four guests, the three authors of the special issue, XiongJianran, Guo Xianju, and Le Pengju, made a special report on their respective research contents, and Prof. Shen Yuan, Prof. Xu Wei, and the industry experts, Mr. Zhou Zhenbang, Mr. Cheng Feng, and Mr. Ma Wenjun, made a wonderful comment on the report.
熊健然作汇报 XiongJianran made the presentation
郭先举作汇报 Guo Xianju made the presentation
乐鹏举作汇报 Le Pengju made the presentation
Regarding the research content, Prof. Shen Yuan sorted out and refined two questions: how do transnational interactors establish emotional relationships under different cultural backgrounds, and what are the different interaction characteristics of enterprises in the presence or absence of the state, and suggested that future researchers should further supplement and refine the intermediate variables linking basic concepts and practical experience when developing the theory of the "Interest-Norm" dual game. He also suggested that future researchers should further supplement and refine the intermediate variables linking basic concepts and practical experience when developing the theory of the "interest-norm" double game.
Prof. Xu Wei pointed out that researchers should pay attention to the applicability of Western theories to African field materials, and consider whether Western theories can adequately explain African local problems and the real problems arising from China's encounter with Africa. She hoped that scholars and students participating in overseas fieldwork would listen more to the viewpoints of scholars from the host countries, and collaborate more with these scholars.
Mr. Zhou Zhenbang shared with the audience the lessons learned from Chinese enterprises' participation in investment and development outside China, taking into account his own experience in the planning and construction of industrial parks. He suggested that he had deep resonance and feelings about transnational games, cultural exchanges, emotional interactions, and foreigners' habitual continuation of their home country's social mindset and actions, etc.
As an outstanding graduate of the School of Sociological and Political Science of Shanghai University and a senior media person, Mr. Cheng Feng advocated to understand the new generation of Chinese enterprises from the perspective of Mr. Fei Xiaotong's saying: "One should first of all respect one's own culture; and also appreciate the culture of others for the prosperity of human civilization"（各美其美，美人之美，美美与共，天下大同）. He believes that at this stage, although Chinese is facing a lot of problems, there are also a lot of opportunities for Chinese enterprises and compatriots to go out with cultural confidence and respect for other's culture.
Mr. Ma Wenjun brought a video of Hungarian Overseas Chinese Association, which showed the scene of overseas Chinese and local people celebrating the Dragon Boat Festival, a traditional Chinese festival, in which Hungarian Overseas Chinese and local people raced dragon boats, wrapped zongzi, and shared the charms of Chinese culture with laughter and affinity and respect.
At the end of the conference, Director Liu Yuzhao especially thanked all the guests and colleagues for their concern and support for the development of IESM. IESM was founded in July 2019, and in the past four years, although it has experienced the epidemic, it has carried out field surveys of overseas Chinese enterprises in 13 countries, and guided the completion of nine master's theses, each of which contains a large number of vivid cases and theoretical reflections of Chinese enterprises going abroad. The launch of this special issue focuses on the research results of the four doctoral students, and the center will share more research fruits with you in the near future.